HOME / INSIGHTS / Spotlight on… Anna-Marie Powell

Spotlight on… Anna-Marie Powell

Anna-Marie is ‘making a REAL difference’ in marketing, helping restore value and giving organisations in the insurance world a boost towards their goals.

Read all about how Anna-Marie is lighting the way for businesses…

  1. What makes your business approach unique?

I provide marketing expertise that lights the way for general insurance businesses in the main. I have a blend of technical and broad marketing skills – I listen, I connect the dots and bring a fresh, independent perspective to insurtechs, MGAs, brokers and insurers.

  1. Tell us about a few recent projects you’ve worked on?

I’ve previously worked as:

  1. Can you name one professional high point from the last 12 months and what made it so good?
My mantra is ‘making a REAL difference’, which I have achieved with all three mentioned brands and have found these more rewarding than anything I have done before. I enjoy the nimbleness of the start-up world and the fast pace too – and all three are right up there!
Anna-Marie Powell
  • Directing marketing for Insurtech Pikl via traditional and digital routes, all while on a minimal budget and gaining brand recognition.
  • Driving forward development of a new MGA brand and value proposition for MeteorWrite.
  • Developing the sales and marketing strategy for Brightchecker.
  1. We need to talk about…? What is, or what should be, hot on the industry’s lips in your view?

“Customer feed-forward holds the key to the V”

We have lost it, we have lost the V from the insurance value chain – hand offs, multiple clips on ticket, gimmicky sales tactics, customer misunderstandings and a whole lot of mistrust!

We should as an industry really look at how we fulfil customer needs better to find that real V.

For me, it is about moving away from customer feedback and moving to customer feed-forward, inviting the customer to tell you about the one or two things they would change, rather than the after-the-event usual stuff which has limited value – we can do this!

  1. What should everyone be reading/listening to? (work/life related)

I’ve got a few for you:

•           Black Box Thinking: The Surprising Truth About Success – Matthew Syed

•           The 12 Powers of a Marketing Leader – Thomas Barta

•           Wham! George and ME – Andrew Ridgeley

  1. Do you have any words of wisdom for us or a short phrase that sums up your ethos?

“Making a REAL difference; be authentic and don’t be obsessed with products, be obsessed with the problem you are solving for someone’s genuine need.”

  1. Do you have a Favourite quote?
Go ahead, make my day.
Clint Eastwood

  1. Any professional goals for the upcoming year?

I would like to keep on helping people build businesses as well as marketing my own business much, much better.

  1. Why are you such an asset to the industry and the network (go on, don’t be shy, make a bold statement)

I understand marketing in the insurance world, so you don’t have to!

  1. How does being a member of The Camelot Network help you/or add value to your business?

“It’s been extremely helpful speaking to, learning from and sharing knowledge with a group of like-minded individuals and teams – I think we really have something different from the rest.”

Anna-Marie Powell
  1. Anything else you think Insurers, solution providers to the insurance industry or potential members would find useful?

I’m more than happy to help businesses in a number of areas, including the creation of their brand and marketing strategy, articulating their value proposition to planning marketing tactics on a shoestring budget. I thrive being part of a team or working autonomously.

  1. Any tips that you can give to one or more of the following types of businesses?

Solution providers to the insurance industries –  I know the make-up of insurance businesses and what makes them tick. I can help providers win over business by providing simplification and clarity to a value proposition, work out key messages to target audiences and advise on the best way to reach and retain customers.

Insurance businesses (in particular, startup/scale ups) – navigation of the insurance industry and value chain, lateral thinking to help grow business opportunities, customer understanding, marketing on a shoestring, including people recruitment.

Insurance businesses – established and experienced Interim CMO/Head of Marketing, team leading, coaching, and people development.

Support for other consultants, value proposition development, good sounding board and able to make connections for people looking for placements.

  1. And… Last but not least, any stats/results to show off your proud moments?

To find out more about our members and how we can create your perfect solution, contact David Clamp: